{"id":1599,"date":"2017-02-17T15:25:43","date_gmt":"2017-02-17T15:25:43","guid":{"rendered":"http:\/\/richardmayfield.co.uk\/home\/?p=1599"},"modified":"2017-03-01T17:18:19","modified_gmt":"2017-03-01T17:18:19","slug":"bts-fashion-shoot","status":"publish","type":"post","link":"http:\/\/richardmayfield.co.uk\/home\/2017\/02\/17\/bts-fashion-shoot\/","title":{"rendered":"BTS fashion shoot"},"content":{"rendered":"<p><iframe title=\"Mayfield : Fashion shoot : BTS : Wedding Dress Designer\" data-src=\"https:\/\/player.vimeo.com\/video\/204540113?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\"><b>TRIPLE\u00a0ILS<\/b><\/span><\/p>\n<p>This short films shows my approach to a client shoot from ideas, through to being printed and on the wall in the client&#8217;s space. I follow a process when conceptualising a shoot to ensure that all of the different elements have been considered.<\/p>\n<p><span style=\"text-decoration: underline;\"><b>TRIPLE &#8216;I&#8217;<\/b><\/span><\/p>\n<p><b><\/b><b>Idea :<\/b>\u00a0Ideas, story and concept<\/p>\n<p><b>Innovation and learning :<\/b>\u00a0Drive creativity through the desire to improve and test new approaches<\/p>\n<p><b>Interested team selected :<\/b>\u00a0Team with the required skills as well as being enthusiastic about the\u00a0idea (MUA, Model, Hair, styling)<\/p>\n<p><span style=\"text-decoration: underline;\"><b>TRIPLE &#8216;L&#8217;<\/b><\/span><\/p>\n<p><b>Location, set or studio :<\/b>\u00a0Back drop for the concept and identifying gifts in a location<\/p>\n<p><b>Lighting : <\/b>Choosing to use hard, soft, diffused light and the impact on the contract, edge transfer and colour<\/p>\n<p><b>Lens and technical decisions :<\/b>\u00a0Compression, depth of field and requirements of the final output<\/p>\n<p><span style=\"text-decoration: underline;\"><b>TRIPLE &#8216;S&#8217;<\/b><\/span><\/p>\n<p><b>Scenario :<\/b>\u00a0The scene and body dynamics for confident posing<\/p>\n<p><b>Set the energy<\/b> : Setting the mood, tone, expression through direction<\/p>\n<p><b>Selection and finish :<\/b>\u00a0Layout, balance and burnish to the final photographs<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TRIPLE\u00a0ILS This short films shows my approach to a client shoot from ideas, through to being printed and on the wall in the client&#8217;s space. I follow a process when conceptualising a shoot to ensure that all of the different elements have been considered. TRIPLE &#8216;I&#8217; Idea :\u00a0Ideas, story and concept Innovation and learning :\u00a0Drive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,33,1,35],"tags":[65,63,66,67,64],"class_list":["post-1599","post","type-post","status-publish","format-image","hentry","category-fahsion","category-photography","category-uncategorized","category-video","tag-broncolor","tag-fashion","tag-hasselblad","tag-photographer","tag-wedding","post_format-post-format-image"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/richardmayfield.co.uk\/home\/wp-json\/wp\/v2\/posts\/1599"}],"collection":[{"href":"http:\/\/richardmayfield.co.uk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/richardmayfield.co.uk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/richardmayfield.co.uk\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/richardmayfield.co.uk\/home\/wp-json\/wp\/v2\/comments?post=1599"}],"version-history":[{"count":0,"href":"http:\/\/richardmayfield.co.uk\/home\/wp-json\/wp\/v2\/posts\/1599\/revisions"}],"wp:attachment":[{"href":"http:\/\/richardmayfield.co.uk\/home\/wp-json\/wp\/v2\/media?parent=1599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/richardmayfield.co.uk\/home\/wp-json\/wp\/v2\/categories?post=1599"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/richardmayfield.co.uk\/home\/wp-json\/wp\/v2\/tags?post=1599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}